Seven best-selling novels- translated into 77 languages more than 400 million copies sold, nine blockbuster movies, eleven video games and more than 400 licensed products. The Harry Potter brand is estimated to be worth $25 billion thanks to millions of dedicated fans all over the globe. The movies grossed $7.7 billion worldwide and the books have made just as much. J.K. Rowling has been named the world’s richest author, with a net worth of $1 billion. 7 seems to be the lucky number for Harry Potter!!
What makes this brand so special, so valuable and why are the consumers, so loyal and emotionally attached to the brand Harry Potter more than compared to other entertainment brand or book series? For over a decade Harry Potter has ruled not only day book industry or the novel industry but also the film industry. It has broken numerous records worldwide the Harry Potter Mania has never faded. Many places around the world have had readathons for the complete series. Many fans have read all the Harry Potter books several times over and over again