The Oil Embargo / Crisis of 1973

The 1973 oil crisis (it is also called as the first oil crisis) began in the year 1973 (Oct 1973) when the members of the OAPEC – Organization of Arab Petroleum Exporting Countries led by Saudi Arabia called for an oil embargo. Meaning of Embargo – an official ban on trade or other commercial activity…

The Silence of the lambs (1991) – Movie Review and background

IMDb rating – 8.6/10 Rotten Tomatoes – 96% The Silence of the Lambs is a 1991 psychological horror / thriller film directed by Robert Jonathan Demme, based on the Thomas Harris’ 1988 novel, with the same name. It stars Jodie Foster as Clarice Starling, a young FBI trainee who is hunting a serial killer, “Buffalo…

How to solve Bangalore’s traffic problem?

Where there is a will, there is a way. But when there is no way then your are probably in Bangalore. Bangalore is the sixth fastest growing cities (in terms of population) in the world. Bangalore traffic has altered the lives of citizens in some way or the other. This is mainly due to  the…

Save Kerala – Kerala floods emergency help lines location wise

As we all know that the flood situation in Kerala is getting worse by the moment, the government and various other authorities have called for help. Help can be in terms of food packets, water bottles, volunteers or money. Hundreds of homes have been destroyed and many lives have been affected in several districts of…

Tennis Grand Slam Records 2018 – Men

Roger Federer holds the highest number of Grand Slams titles with 20 trophies. He broke the record for Grand Slam titles when he won his 15th Grand Slam at Wimbledon in the year 2009. His records include 8 Wimbledon titles, 6 Australian Open titles, 5 US open titles and 1 French Open title. Roger is…

The History of Rani Padmavati and the movie Padmaavat

  History of Rani Padmavati Rani Padmavati also known as Padmini was a legendary queen of Chittor. The hindi movie “Padmavat” or “Padmavati” is based on this legendary queen of India. Padmavati was living in the kingdom of Singhal in Ceylon(Sri Lanka) (But there are speculations that she is from North India) . She is…

Dove brand – ZMET Analysis

ZMET Test Introduction The Zaltman metaphor elicitation technique (ZMET) is a patented market research tool. ZMET is a technique that elicits both conscious and especially unconscious thoughts by exploring people’s non-literal or metaphoric expressions. It was developed by Dr. Gerald Zaltman at the Harvard Business School in the early 1990s. As Zaltman described it, “A…

Unilever – Brands, competition and more

Its 6 am in the morning and the wife wakes up to her alarm set in her iPhone. She is able to hear her husband already in the kitchen as it’s his day to do the daily chores. She goes to the washroom takes up her “Pepsodent” toothbrush, puts some “Close up” gel on it…