As we all know that the flood situation in Kerala is getting worse by the moment, the government and various other authorities have called for help. Help can be in terms of food packets, water bottles, volunteers or money. Hundreds of homes have been destroyed and many lives have been affected in several districts of…
Tennis Grand Slam Records 2018 – Men
Roger Federer holds the highest number of Grand Slams titles with 20 trophies. He broke the record for Grand Slam titles when he won his 15th Grand Slam at Wimbledon in the year 2009. His records include 8 Wimbledon titles, 6 Australian Open titles, 5 US open titles and 1 French Open title. Roger is…
Rani Padmavati and the movie Padmaavat
History of Rani Padmavati Rani Padmavati also known as Padmini was a legendary queen of Chittor. The hindi movie “Padmavat” or “Padmavati” is based on this legendary queen of India. Padmavati was living in the kingdom of Singhal in Ceylon(Sri Lanka) (But there are speculations that she is from North India) . She is…
Dove brand – ZMET Analysis
ZMET Test Introduction The Zaltman metaphor elicitation technique (ZMET) is a patented market research tool. ZMET is a technique that elicits both conscious and especially unconscious thoughts by exploring people’s non-literal or metaphoric expressions. It was developed by Dr. Gerald Zaltman at the Harvard Business School in the early 1990s. As Zaltman described it, “A…
Unilever – Brands, competition and more
Its 6 am in the morning and the wife wakes up to her alarm set in her iPhone. She is able to hear her husband already in the kitchen as it’s his day to do the daily chores. She goes to the washroom takes up her “Pepsodent” toothbrush, puts some “Close up” gel on it…
The Brand called Aachi – The story of giant strides of an area manager to CMD
Aachi Group Aachi foods, the giant spices and Food Company has stretched its tentacles across the country and across the world. This successful group of companies from Tamilnadu has been started by Dr. Padmasingh Isaac in the year 1998. Mr Isaac, a BBA graduate was previously working as an Area manager at Godrej soaps. He…
The brand of Harry potter: Books, movies, games, theme park and much more
Seven best-selling novels- translated into 77 languages more than 400 million copies sold, nine blockbuster movies, eleven video games and more than 400 licensed products. The Harry Potter brand is estimated to be worth $25 billion thanks to millions of dedicated fans all over the globe. The movies grossed $7.7 billion worldwide and the books have…
Top Ten Unicorns 2017 – Startup stars
What is a Unicorn? A unicorn is a company, usually a start-up that with a stock market valuation or estimated valuation of more than $1 billion. This term was coined by Aileen Lee in the year 2013 and has become a part of the start up dictionary. Sl no Company Name Valuation(Billion $) Country Founder/s…
The Popcorn Mafia – How multiplexes and Cinemas make superlative profits by selling popcorn
I recently went to a mall to watch a movie along with my family members. Everyone reached the theater in the mall on time after parking the car (by paying an exorbitant parking fee) and somehow we managed to find some space in the elevator and reach the top floor (Cinemas). Then we rushed…
Stealth aircrafts – The science behind the vanishing acts of fighter aircrafts
Stealth the word summons images of fighter jets and bomber sneaking over enemy lines, junking around objects while hugging the Earth to avoid detection of batteries of radars eagle-eyed sentinels.What this project deals with is how aircraft are detected by radar, what Stealth Technology is, the development of this technology, and the advantages of and…
