Its 6 am in the morning and the wife wakes up to her alarm set in her iPhone. She is able to hear her husband already in the kitchen as it’s his day to do the daily chores. She goes to the washroom takes up her “Pepsodent” toothbrush, puts some “Close up” gel on it and starts brushing. Meanwhile her husband is preparing coffee by adding “Bru Instant” coffee powder inside the coffee mug. Then after taking bath with her “Lux” soap, which is kept next to her husband’s “Lifebuoy” and her daughter’s pears soap. She enters the dining room and she’s able to see that the breakfast is ready. Toasted bread and “Kissan” jam and “Knorr” tomato soup. She curses her husband for the bread jam breakfast and crams some to fill her stomach. Meanwhile, their son sprays some “axe deodorant” hoping that at least today a few girls would follow him to his college while he walks past them. In the working area the servant maid is pouring some “surf excel matic” washing powder inside the washing machine and starts the machine. Continue reading “Unilever – Brands, competition and more”
Aachi foods, the giant spices and Food Company has stretched its tentacles across the country and across the world. This successful group of companies from Tamilnadu has been started by Dr. Padmasingh Isaac in the year 1998. Mr Isaac, a BBA graduate was previously working as an Area manager at Godrej soaps. He started this with an initial amount of just Rs. 50,000. Continue reading “The Brand called Aachi – The story of giant strides of an area manager to CMD”
Seven best-selling novels- translated into 77 languages more than 400 million copies sold, nine blockbuster movies, eleven video games and more than 400 licensed products. The Harry Potter brand is estimated to be worth $25 billion thanks to millions of dedicated fans all over the globe. The movies grossed $7.7 billion worldwide and the books have made just as much. J.K. Rowling has been named the world’s richest author, with a net worth of $1 billion. 7 seems to be the lucky number for Harry Potter!!
What makes this brand so special, so valuable and why are the consumers, so loyal and emotionally attached to the brand Harry Potter more than compared to other entertainment brand or book series? For over a decade Harry Potter has ruled not only day book industry or the novel industry but also the film industry. It has broken numerous records worldwide the Harry Potter Mania has never faded. Many places around the world have had readathons for the complete series. Many fans have read all the Harry Potter books several times over and over again