Seven best-selling novels- translated into 77 languages more than 400 million copies sold, nine blockbuster movies, eleven video games and more than 400 licensed products. The Harry Potter brand is estimated to be worth $25 billion thanks to millions of dedicated fans all over the globe. The movies grossed $7.7 billion worldwide and the books have made just as much. J.K. Rowling has been named the world’s richest author, with a net worth of $1 billion. 7 seems to be the lucky number for Harry Potter!!
What makes this brand so special, so valuable and why are the consumers, so loyal and emotionally attached to the brand Harry Potter more than compared to other entertainment brand or book series? For over a decade Harry Potter has ruled not only day book industry or the novel industry but also the film industry. It has broken numerous records worldwide the Harry Potter Mania has never faded. Many places around the world have had readathons for the complete series. Many fans have read all the Harry Potter books several times over and over again
I recently went to a mall to watch a movie along with my family members. Everyone reached the theater in the mall on time after parking the car (by paying an exorbitant parking fee) and somehow we managed to find some space in the elevator and reach the top floor (Cinemas). Then we rushed in with our tickets (booked online: Meaning collected the tickets at the counter) and after all the washroom dressing/ refreshments we managed to sit in our seats.
The Vicco Cream ad (the one with Rakul Preet Singh) was going on in the screen. Then we sat at the front rows; the 3rd row to be precise as the rows behind costs very high. We were an entourage of 6 members, all geared up for the latest block buster. I always feel happy to reach the movies on time when the ad is playing because I love watching the movie from the beginning. By the interval time all of us were hungry and we wanted to eat something, as we had traveled for an hour in traffic. (Hint: Bangalore’s traffic). Continue reading “The Popcorn Mafia”