The Brand called Aachi – The story of giant strides of an area manager to CMD

Aachi Group

different products

Aachi foods, the giant spices and Food Company has stretched its tentacles across the country and across the world. ┬áThis successful group of companies from Tamilnadu has been started by Dr. Padmasingh Isaac in the year 1998. Mr Isaac, a BBA graduate was previously working as an Area manager at Godrej soaps. He started this with an initial amount of just Rs. 50,000. Continue reading “The Brand called Aachi – The story of giant strides of an area manager to CMD”

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The brand of Harry potter: Books, movies, games, theme park and much more

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Spotting an owl and expecting it to stop and deliver your post!! You are a Harry Potter fan ­čśŤ

Seven best-selling novels- translated into 77 languages more than 400 million copies sold, nine┬áblockbuster movies, eleven video games and more than 400 licensed products. The Harry Potter brand is estimated to be worth $25 billion thanks to millions of dedicated fans all over the globe. The movies grossed $7.7 billion worldwide and the books have made just as much. J.K. Rowling has been named the world’s richest author, with a net worth of $1 billion. 7 seems to be the lucky number for Harry Potter!!

What makes this brand so special, so valuable and why are the consumers, so loyal and emotionally attached to the brand Harry Potter more than compared to other entertainment brand or book series?  For over a decade Harry Potter has ruled not only day book industry or the novel industry but also the film industry.  It has broken numerous records worldwide the Harry Potter Mania has never faded. Many places around the world have had readathons for the complete series.  Many fans have read all the Harry Potter books several times over and over again

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6 year old info-graphics about Harry Potter and the numbers are mind boggling

Continue reading “The brand of Harry potter: Books, movies, games, theme park and much more”